Pawan Beniwal

Experience

From brandsto ballotsto better policy

Nine years across retail, technology, political strategy and governance, brought together in one practice.

2026 – nowChapter 04

Senior ConsultantCURRENT

GDi Partners

  • Work on policy implementation and design, having deliberately moved from political branding into governance delivery.
  • Livelihoods and financial inclusion under the National Rural Livelihoods Mission (NRLM 2.0): helping rural women reach formal credit and sustainable livelihoods.
  • Recent work on air quality strategy, a new practice area for the firm.
  • Advise political leaders on effective governance and engage with ministers across several states.
2025 – 2026Chapter 03

Senior Manager, Strategy (Director’s Office)

Showtime Consulting

  • Designed the brand architecture of leading government figures and the branding of high-stakes government initiatives.
  • Worked closely with state political leadership and the Government of Andhra Pradesh on strategy, public outreach and crisis management.
  • Conceived and delivered marquee events, including the CII Summit, Yoga Day 2025 and the Quantum Conclave, and multiple scheme launches.
  • Defined a three-year roadmap to help half a million households move from poor to middle class through government schemes.
  • Built delivery systems across departments: QR-based liquor traceability for Excise, a compliance tracker for the Tax department, and coordination for Cyclone Montha response.
  • Created a state-wide youth clubs network, a low-cost engagement funnel for a major political party.
2023 – 2024Chapter 02

Brand Marketing Lead

Brane Enterprises · retail and e-commerce SaaS

  • Led the company’s rebrand: positioning, differentiation and identity, and a website revamp that multiplied inbound demo requests.
  • Led a team of ten across go-to-market, lead generation, conferences and presales for early-stage technology products.
  • Advised clients in North America and helped close digital transformation deals.
2016 – 2022Chapter 01

Category & Buying roles in menswear

United Colors of Benetton · Calvin Klein · Blackberrys

  • United Colors of Benetton: owned the Menswear category across B2B and B2C, including pricing, margin and launches; grew the brand’s online business and earned an ‘Exceeds Expectations’ rating for launching its website during COVID.
  • Calvin Klein: led the semi-formal and casual shirt business, expanded store presence and introduced India-specific styles and local production; commended by the CEO for stakeholder management during COVID.
  • Blackberrys: led the casual shirts and khakis segment, created the ‘India Khaki Week’ campaign and was named Employee of the Season in 2018.

Education

Economics, design and business

2010 – 2013
BA (Honours) EconomicsSri Venkateswara College, University of Delhi
2014 – 2016
Master of Fashion ManagementNational Institute of Fashion Technology (NIFT)
2022 – 2023
PGP (MBA)Indian School of Business · Marketing; Strategy & Leadership

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